There's a lot of discussion at my office about what kind of video works on the web and what doesn't.

Well, it used to be that a mere video presence on the web gave your brand, candidate or cause a leg up.  But, I think it's safe to say those days are gone.  Long gone, probably.  By now, your target audience just assumes you have video on the web.  And because they assume that, they may not even go looking for you.  So, advertisers need to find a way to stand out and cut through the noise.

There are a couple of ways to stand out, but one is to raise the bar for the concept and production levels of your videos.  The video below has a fantastic concept, great production and breaks free of the :30 or :60 "try to cram it all in" mentality.